Euro Crafty is the brainchild of Dalvinder Graham (Dali) and Paul Griffin. Dali has an Applied Chemisty Degree and has spent 30 year in the Pharmaceutical Industry with her first job developing paints for ICI. Then her hobby turned into her business; DaliART. Paul has 25+ years experience in sales and marketing with IBM, Toshiba, Dell and an host of SME organisations. The combination of business acumen and creativity has led to Euro Crafty having a unique perspective on value for money, uniqueness of products and robust supply chains which means that crafters have access to different products from global companies. The company is now uniquely positioned to provide a variety of craft products, including a specialised mixed-media range to retailers across the UK and beyond.